Thursday, March 15, 2007

So in my web analytics class we are beginning a new and exciting project. We will be analyzing and making changes to This is a small commerce site that sells 3-5 products and generates about $12,000 a year in revenue. Our task is to anlalyze the site and make recommendations on how to improve the site's performance.

Just by initially evaluating the site I have a few ideas on how we can improve the site:

Search Engine Optimization:

  • Put a meta keywords tag on the top of each page. Make sure these keywords match content of the page. Right now there are no keywords.

  • Have a unique title for each page. Right now, the title for every page is just "Home Page".

Site Design

  • Redesign the left navigation panel. Make it more modern and user friendly.

  • Create a new logo.

  • Redesign the format so that it is not so plain. Add some structure such as lines or boxes. Maybe consider a consistent font.

As we dig into the stats of the site I'm sure we'll have some more suggestions.

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